This Project was created for the Exclusive Company, a record store established in Wisconsin with several locations throughout. The goal is for buyers to come and discover not only the unique variety of music selections but also appreciate the value of physically owning their own music. The print ads and outdoor boards contain illustrated brainteasers and visual puns of popular song titles encouraging the potential buyers to engage and have fun guessing. This concept extends to the guerilla marketing, which encourages public participation using signs scattered throughout the city.
"Dancing Queen" - Abba
"While My Guitar Gently Weeps" - Beetles
"No Scrubs" - TLC
"I Will Survive" - Gloria Gaynor
"I Heard It Through The Grapevine" - Marvin Gaye
"Bridge Over Troubled Waters" - Simon & Garfunkel
Guerrilla AD